THE Balearic and Spanish car hire market is set for a summer shake-up with the news that the nofrills airline easyJet is to launch a no-frills style and economically competitive car hire chain across Europe. EasyJet spokesperson James Rothnie first talked of the forthcoming venture last summer and now “the web's favourite airline” is all set to launch easyRentaCar in the Spring. Having successfully shown the airline industry that no-frills cheap flights are a viable enterprise, the Luton-based airline will be offering car rental rates of as low as £9 a day. Initially the easyRentaCar will be focused on the Luton area, where easyJet is based, Scotland, where the airline also operates, and key areas of Spain such as the Balearics. In keeping with the company's business strategy, the fleet of cars will be brand new and probably will include either Peugeots or Renaults. By the end of next year easyRentaCar aims to have some 4'000 vehicles on the road in Britain and Spain with the long term aim of having hire car outlets at all of the European destinations easyJet flies to.

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