Palma is growing in popularity as a low-season city-break destination.


Palma airport is expected to have a record-breaking low season from now until March. The talk coming out of the World Travel Market in London last week was of an increase in German and UK flights, and the reason being given was the promotion of Palma.

Airlines and tour operators such as Jet2, Thomas Cook and Tui were all looking favourably on the efforts made by Palma town hall and the Palma 365 Tourism Foundation. The city's tourism councillor, Joana Maria Adrover, observed that there is "exponential growth" in city breaks, with different types of tourist product having increased in popularity in recent years.

For Jet2, there was a recognition that the demand exists, which is why it is increasing its frequencies. "There is market potential, and we believe that there are things which are being done very well by both the public and the private sectors."

Where the tourism ministry is concerned, it's all about tourist products that address seasonality. Its strategy, as is by now well-known, is to divert tourists to the low season and to implement this "to the maximum".

Palma 365 has been developing products designed to give added value, and Palma is currently very much in vogue for the European market and beyond. The change, the foundation believes, has been both "substantial and spectacular". Levels of satisfaction among visitors show that work done in recent years is paying off, and the plan is naturally enough to build on this.

The Palacio de Congresos is a further factor. The president of the Palma hoteliers association, Javier Vich, highlights the convention centre and its positive impact in general. Specifically for the hotel sector, the anticipation is that average occupancy during the low season will be around 70%, especially for the boutique hotels.


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Jason / Hace 11 months

Then Barcelo woke up, but it's better than the disaster he causes in reality! When are you going Barcelo? No one likes you apart from a few scrounging unemployed tree huggers, which would suit you perfectly because you certainly shouldn't be in this job !


John / Hace 11 months

Ha-ha, - more from you local Mallorca Daily Bullsh*t ....


Peter / Hace 11 months

Well, they're ready for it in the normal Mallorquin fashion. I was there two days ago, and the place was a mess. Huge aircraft taxying areas are being excavated by crane-diggers hammering away at lifting the concrete. They called us to board over an hour before take-off time, then you're kept waiting on the travelators for the bus to ferry you all around the perimeter to where the aircraft now have to park. Most of the shops air-side were closed off and hoarded up for internal repairs, - and as quiet as a mouse by the way !


Steve Riches / Hace 11 months

So sorry my comment below tryped in a hurry & full of English errors. Apologies.


Steve Riches / Hace 11 months

Luton's twice-weekly EasyJet winter schedule last winter was fabulous last year. Can't see anything from their this year. Birmingham has bog-all either as far as I can see. If Barcelo is serious he needs to offer seriously reduced landing fees for the winter months, and zero tourist tax.


Holidaymaker / Hace 11 months

I would appreciate if someone could tell me where to get a flight from as Scotland or the north of England are not before the end of March ???


Andy Rawson / Hace 11 months

Well good luck to anyone trying to find a reasonably priced flight.


Glen432 / Hace 11 months

Now now gentleman. Mr Barcello has done his sums, the high quality high spending tourists who are staying in hotels and villas next summer along with the increase in winter tourism with far outway the loss of the tourist income caused through the apartment rental legalisation. My €2500 I was going to spend in local restaurant's and shops, bars and so on will be covered by one diamond ring bought !!. As I can't find an appropriate apartment we are doing two trips to mainland Spain next year and none to Majorca for the first time in many years.


Mike / Hace 11 months



Mike / Hace 11 months

Ha! Ha! HA you are having a laugh , who are these idiots trying to kid ? I am flying tomorrow from Stansted with jet 2 never used them before and it will be the last flight by them until next year , Ryanair are not sending any flights from Birmingham as they did last year and only twice a week from Manchester easyjet have cut down , Thomas Cook and tui is only pillow talk so the talk coming from pama is a LOAD OF BU...S....T ,