Dear Sir,
Anyone underestimating the challenge of rebooting Majorca in general, and Palma in particular, as an all-year-round go-to destination only had to join me on a Jet2 flight to our island this morning.

It would have provided food for thought - and great research material - for delegates returning from the World Travel Market in London, where the much-trumpeted Palma 365 campaign made yet another comeback.

For they would have been among just 31 passengers on board this direct flight to the sun - escaping shivering temperatures in the UK for the princely air fare of just £22. From a local airport. Flight time of 2 hours 17 minutes. At a great departure time for either a long weekend or more.

Carriers like the loyal and supportive Jet2 must increasingly be scratching their heads at the row after row of empty seats. What incentive is there to maintain such routes at this time of the year, never mind increase them? Especially as the flight from the adjacent gate - to Tenerife - was rammed. Passengers were armed with the morning papers, all with headlines screaming big and loud about the Majorca tourist tax.

Against this backdrop, the tourism supremos face a task which I fear even Hercules would draw a line at.

Yours,
Richard Chew
Calvia and Yorkshire

Comments

The content of comment is the opinion of users and netizens and not of mallorcadailybulletin.com.

Comments contrary to laws, which are libellous, illegal or harmful to others are not permitted');

mallorcadailybulletin.com - reserves the right to remove any inappropriate comments.

Warning

Please remember that you are responsible for everything that you write and that data which are legally required can be made available to the relevant public authorities and courts; these data being name, email, IP of your computer as well as information accessible through the systems.

* Mandatory fields

S. / Hace 4 days

This time last year I flew on the last flight from East Midlands to Mallorca. There were 7 Ryanair Passengers.. There are no attractions in Mallorca during the Winter Nov- Mar.

+4-

Stuart Mead / Hace 6 days

It might be ok for Palms to be open 12 months of the year but if you go to Soller everything is closed apart from a few bars in the town and port and fewer restaurants. Even the tram finishes at 19.30 and taxis nowhere to be seen. Plus the tourist tax. Majorca is doing away with tourists. Only the rich will survive.

+11-