Pollensa Wine Fair - Mallorca's top wine event

In the summer of 1999, a group of friends formed the Associació Vi Primitiu de Pollença.

“Primitive” doesn’t mean how it may sound, as it was used to transmit the notion of simplicity and of being synonymous with the fruit of the land - grapes for wine. It was suggested by the poet Miquel Bota Totxo. The association brought together those involved with winemaking and others who wanted to learn about wine.

Five years after the association was founded, the first Pollensa Wine Fair was staged; it featured 16 bodegas. At that time, the wine industry on the island was flourishing. New bodegas were appearing, and so the fair became the pre-eminent showcase for Mallorca’s wines.

This year’s fair will bring together 38 ‘cellers mallorquíns’ plus representation from the Montsant DO in Tarragona. Of the 38, there are long-established and more recent ones, all of them part of an industry which continues to go from strength to strength. Primitive? Oh no. The highest of quality.