The Catalan legend of Sant Jordi (Saint George) centres on the village of Montblanc. This was where he slew the dragon and where a rose bush grew from the dragon’s blood. Roses were to become gifts from young men to their loved ones on the day of Sant Jordi, and back in the 1920s book publishers in Spain hit on the idea of April 23 also becoming the day of the book. There was the happy coincidence of Cervantes having been buried on April 23, 1616 and of Shakespeare having died on April 23, 1616 to justify the day, a commercial aspect of which was that the young women could give the young men a book in exchange for the rose.
The day of books and roses in Mallorca
Takes place on Sunday, April 23 in Palma from 10am and also across the island
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