Mallorca heads to the Madrid tourism fair

The 45th Fitur tourism fair starts in Madrid on Wednesday.

Where the Balearics are concerned, it is one of the three most important fairs along with Berlin and London; the Spanish tourism market is the third largest in the Balearics. For Spain as a whole, as with the Balearics specifically, the latest Fitur is being held against a background of record tourist numbers and record tourist spending. When the final figures are presented for 2024 in early February, it is anticipated that Spain will have attracted 94 million tourists, an increase of ten per cent. The expectation for the Balearics is more modest, a rise of five per cent to around 18.7 million.