Calvia's resorts are beginning to close down after a tourism season that has represented a recovery following the two difficult years of the pandemic. For many hotels, 2019 levels have been restored or even been surpassed. In Paguera, there was more or less full occupancy in July and August. With higher prices than before Covid, profits are close to pre-pandemic times, despite the impact of inflation and rising costs that haven't been fully passed on to guests.
Majorca tourism
Popular hotels closing after a holiday season of recovery
Occupancy in October up to 75%
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Same procedure as last year. The British dominant resorts won't change this until Brits start coming in winter. And obviously, it will need to be very cheap, although their costs will be higher.. Lower occupancy, high heating costs.. Although there's more Europeans that come to Mallorca in winter, beach resorts aren't what they're coming for, and tend to be pretty quiet with many things closed up. And further away from the things they want, like golf and cycling, hiking, exploring, and so on... And without many shops, restaurants and supermarkets open, it's not a very attractive proposition. It's the interior that enjoys the lion's share of winter tourism, as everything remains open and active, and tend to be closer to the attractions winter tourists desire. That's why the rural hotels and villas stay reasonably well booked in winter. Plus, winter visitors spend more money locally and are the very "quality over quantity" types that the Balearics aspire to attract. So it seems that any promotion would be well served to highlight the interior accommodations and attractions (many are truly outstanding) rather than resorts that will be sleepy anyway, and don't really attract the class of tourist that they're wanting. And selling it as a beachy winter trip is setting rather unrealistic expectations. You could expect some disenchantment from those booking a 20sq meter hotel room overlooking a cold, windy beach with everything around them boarded up.