The strategy was outlined at a media day which was followed by an inauguration event on Tuesday; the Balearic tourism minister, Jaume Bauzá, was among those who attended.
The four main markets that the hotel's management intends pursuing will be, in order, North America, UK, Spain and Germany.
The first guests, whatever their nationality, will be paying an average of 1,200 euros per night. Only half of the 110 rooms will be open during the initial start-up, which will last three months up to November 15.
The hotel will reopen on March 15 next year, which is when all the hotel services will be fully up and running, such as the Shima restaurant, a fusion of Peruvian and Japanese cuisine. From March, the full workforce of over 400 will be active.
The hotel was at one point meant to have reopened in June last year. Delays have owed much to controversies surrounding the redevelopment. The total cost, including what was paid in acquiring the hotel from Mallorca's Barceló Group, is put at around 350 million euros. Four Seasons will have put some money into the project, but the principal financing has come from Spanish investment fund Emin Capital, who made the acquisition from Barceló.
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JamesSorry James, you did not understand my irony. Soy Español.
camila culverrSuch a ridiculous comment. First 5 star hotels represent less than 5% of all hotels in Mallorca and the Caribbean has almost 3x as many 5 star hotels. Also going to Tahiti from NY is about double the travel time. If you have enough money to live elsewhere than you probably should instead of hating on Mallorca websites. Tourism is a problem in lots of places in Europe but Mallorca is still a great destination and I’d rather have Americans with money than hooligans who trash the island.
Ridiculous. Yet one more 5 star hotel for the millions of American millionaires dying to descend on Mallorca. There are more 5 star hotels now in Mallorca than almost all of the Caribbean. As an American millionaire, I will go to Tahiti before I ever go to overcrowded, tacky Mallorca. Mallorca was magnificent until about 15 years ago. A lack of a clear tourism growth plan has ruined the island.