Living in Majorca over the last 12 months we've grown accustomed to reports of doom and gloom in the tourist industry. But while the Balearics face a shortfall of about one million tourists this year, the rest of the country is booming. The mostly unlikely places, which I must admit I would find trouble pinpointing on the map, are enjoying amazing levels of growth and rural Spain is opening up. By the end of this year around 40 million Britons will have visited Spain, which is roughly the population of the country, the Canary Islands and the Balearics included. We have all heard how cheap the mainland is and while I wouldn't exchange Majorca for Alicante or Jerez it appears that many people from the UK are now abandoning other traditional areas and heading down further south, and transforming what was once a rather undeveloped part of the country. Leading the charge are the no frills airlines which are rapidly establishing a network of flights to some of the most unlikely parts of the country. While obviously plenty of praise must go to the tour firms, the no frills brigade have done Spain a real favour. It must be said that the low cost carriers have revolutionised the main tourist resorts as well, but it is probably their attention to the lesser known parts of the country which is making such a difference. The Balearics can learn little from this revolution as it is a completely different market. However, future local tourist strategies must take into account the no frills factor. Praise for these carriers from the government wouldn't go amiss.
No frills boom
17/10/2002 00:00
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