3 CHEERS

... for Guinness, which celebrated its 250th anniversary in Dublin this week.
In 1759 the 34-year-old Arthur Guinness brewed a porter at the St James's Gate Dublin, using roasted barley that gave it the dark colour (actually a dark ruby). The brew was a success and within ten years Guinness was exporting it to England. The drink itself needs no description -- you either like it or you don't -- but the interesting thing is how Guinness has become an institution as well as a drink. In modern times it has made its mark with imaginative advertising involving toucans, ostriches and lions and claims that “Guinness is good for you”. In the 1930s two men were shown walking side by side in a hot sun; one says “I feel like a Guinness” and other replies “I wish you were.” More recently the TV commercial showing white horses galloping through the surf sticks in the memory. Then there is the Guinness Book of Records, started to settle arguments in pubs but now in many versions relied on throughout the world. Many, many Cheers!