Mallorca, the name of a TUI fly plane. | J. L.

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TUI's director of corporate and external affairs, Thomas Ellerbeck, said on Wednesday that Mallorca will experience an "exceptional tourism season" this summer.

"After two difficult years, Mallorca is going to have a very strong and exceptional summer high season. The competition asks itself why, but the answer is very simple - the island is a destination that offers everything and satisfies all the demands." The tour operator forecasts that it will bring one million holidaymakers to Mallorca this year.

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Ellerbeck was speaking at an inauguration ceremony at Palma Son Sant Joan Airport for a TUI fly plane which has been named Mallorca - the tour operator's most popular holiday destination in the Mediterranean. The name, he explained, "is a way of thanking the destination for what it represents and of making a connection with the sustainability policy". The plane, a new Boeing 737-8, has latest-generation technology for reducing CO2 emissions, noise and fuel consumption.

Tourism minister Iago Negueruela thanked TUI for a decision that is a recognition by the tour operator of the sustainability strategy and of what Mallorca is as a destination - "a benchmark in the Mediterranean in terms of tourism, job creation and economic recovery".