Jesús Cuartero, president of Essentially Mallorca, says that this is a market with an average daily spend of around 5,000 euros in high season, a figure way higher than the general tourism market, which is around 100 euros.
These tourists, he explains, are looking for "discretion, personalisation in services and tranquillity". And for this, the majority stay in luxury houses. "When the villa market took off five or seven years ago, they asked for basic things; now they ask for extra services such as a chef, wellness treatment at home, airport chauffeur and rental cars delivered at home when they arrive. The length of stay has also changed. Before the pandemic they stayed between one and two weeks; now it is between two and four weeks.
Cuartero maintains that whereas this market previously sought ostentation, it now wants an experience based on values - no gold or waste; the slow life has become fashionable. "They are looking for local zero kilometre products with excellent gastronomy, experiences in contact with nature provided by the people who know it best. They are also wanting sports experiences, such as cycling, in order to enjoy the good weather and nature.".
The model for luxury tourism, he concludes, has become more sophisticated "by generating added value and improving competitiveness".
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camila culverrActually, more than you might think. Have a look on Airbnb and others. There's plenty of 5000+€ per night villas (some upwards of 10k€). And they're very often booked. Also, look up in the sky. Many (really, a surprising number) of the planes flying into Mallorca are private jets. True, these aren't the average holidaymakers flippantly directing "Cavendish" to "book a seaside mansion and prepare the Gulfstream to embark to Mallorca this afternoon". But there's more of them than you might think. Probably a lot more than you'd ever imagine.
Where do they get these figures? How many people are spending 5000 per day, unless they are chartering a luxury yacht for a week. Ridiculous!! Mallorca is going downhill fast, and the wealthy are not coming here to a tourist saturated island.
They wouldn't recognise value if it bit them.
Quality over quantity. Yet another reason for Brits to go elsewhere. Mallorca is already full of foreigners. If it's now going to be full of *rich* foreigners, they'll be treating *us* like foreigners. And that's even more unfair hypocrisy. Turkey it is.