While there has been talk that tourist numbers this year could exceed those of 2019, foreign tourist numbers in the Balearics continue to be below those for 2019. Britain was on pole position in July with one-in-four tourists being from the United Kingdom.
The Frontur report of foreign tourist movement in July indicates that the Balearics received 2,273,064 foreign tourists. In July 2019, the figure was 2,344,104, giving a difference of -71,040. Over the first seven months of 2022, there were 7,472,171 foreign tourists compared with 7,884,310 in 2019 - 412,139 fewer. These figures obviously don't take account of national tourists; the trend has been upward this year.
Of the foreign tourists in July, 27% were from the UK, followed by Germany (25%); unusual in that Germany is typically the larger of these two markets, e.g. 26.8% in July 2019 against 26.3% UK. In 2019, there were 780,000 more German tourists than UK for the whole year. Germany is Mallorca's biggest foreign tourism market, but the UK is the largest market in Ibiza and Minorca.
The Balearics continued to attract more foreign tourists than any other Spanish region - 25.1% of the national total, followed by Catalonia (21.8%) and Valencia (12.4%).
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If a political party could only "reign supreme" with 27% of the votes in an election (or referendum?). Wouldn't that be special? But I reckon that's not unusual for Britain. Ending up 2nd or 3rd or 4th is often promoted as "victory", often over an imaginary "competitor", who don't even know they're competing. Or care. I suppose it's like the yanks. They always win the "World Series". Clueless foreigners. That's why they lost. They always do.
The videos the MDB publishes, the comments on TripAdvisor, it certainly appears Magaluf is rather light on traffic this year. While the rest of the island is heaving. Outside the few British resorts, it's very rare to hear a British voice. So where are all these world beating Brits going? Or is it that everybody else combined makes it hard to find them? Oh, and it's only a competition if both teams believe they're in a game. In this case, only one thinks it is.