Between April 17 and 19, Mallorca will host a conference about marketing support, the decision having been announced at the Turespaña convention currently taking place in Barcelona. The Council of Mallorca's tourism councillor, Andreu Serra, says that the news is "very positive" because of the promotional impact it will have for Mallorca. It is the result, he adds, of "the intense work we have been carrying out in the north American market, thanks to the firm commitment of United Airlines to the island".
The success of the United direct route to Palma and the response of US tour operators and travel agents is what has led to the meeting taking place in Mallorca. Travel agents will be coming from New York as well as from the likes of Chicago, Los Angeles and Toronto for a conference which, Serra adds, will seek to take advantage of the United hub at Newark Liberty International Airport. "It will be a great opportunity to promote the wide range of tourist products in Mallorca and the rest of the islands."
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Considering that 10 years ago, the vast majority of Americans had never heard of Mallorca... Yes, a step in the right direction. And Americans generally aren't problematic types. Especially those that can afford to travel to Europe.
Excellent news and great promotional advertising for Mallorca. Many well financially placed American Visitors are just what Tourism is needing. To continue to upgrade the market and remove Magaluf and Playa de Palma from their damaging reputations would be most welcome.