Majorca tourism

American travel agents to hold annual conference in Mallorca

"Very positive" because of the promotional impact it will have

Passengers on the inaugural United Airlines flight to Palma, Mallorca

United Airlines started operating the service from Newark in June this year. | Archive

Andrew EdePalma06/10/2022 07:17

It is something of a coup for Mallorca, as an annual conference of American travel agents, normally held in Miami, will be held outside the US for the first time next year.

Between April 17 and 19, Mallorca will host a conference about marketing support, the decision having been announced at the Turespaña convention currently taking place in Barcelona. The Council of Mallorca's tourism councillor, Andreu Serra, says that the news is "very positive" because of the promotional impact it will have for Mallorca. It is the result, he adds, of "the intense work we have been carrying out in the north American market, thanks to the firm commitment of United Airlines to the island".

The success of the United direct route to Palma and the response of US tour operators and travel agents is what has led to the meeting taking place in Mallorca. Travel agents will be coming from New York as well as from the likes of Chicago, Los Angeles and Toronto for a conference which, Serra adds, will seek to take advantage of the United hub at Newark Liberty International Airport. "It will be a great opportunity to promote the wide range of tourist products in Mallorca and the rest of the islands."

Also in Holiday

Thousands of people enjoy a sunny day with a wide variety of activities

Mallorca events: What's On Friday, 28 March to Thursday, 3 April

Soller's Orange fair will take place the first weekend in April

Savour the season: Soller’s Orange Fair returns!

Films in English from Friday, March 28 to Thursday, April 3

A booze free 2024

2 comments

To be able to write a comment, you have to be registered and logged in

Morgan Williams | over 2 years ago

Considering that 10 years ago, the vast majority of Americans had never heard of Mallorca... Yes, a step in the right direction. And Americans generally aren't problematic types. Especially those that can afford to travel to Europe.

Answer

I like it0

I don't like it0

Stan The Man | over 2 years ago

Excellent news and great promotional advertising for Mallorca. Many well financially placed American Visitors are just what Tourism is needing. To continue to upgrade the market and remove Magaluf and Playa de Palma from their damaging reputations would be most welcome.