Alianza Hotelera is a consortium of hotel chains for the strategic development of the tourism industry. Its secretary, Fernando Gallardo, believes that growth of the US tourism market in Mallorca will outstrip that of European markets which have themselves grown quite significantly in recent years. France is a prime example, and Gallardo reckons that US growth will be double that of the French market.
Majorca tourism
Mallorca looks to the US as an alternative to European tourism markets
A market that still has a long way to go
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You will question anything that goes against your narrative, which is that everything is hunky dory, everybody is making pots of money and that there is absolutely nothing to worry about except that maybe VOX will gain more power in the forthcoming elections. I worry that it won’t. Cheers.
Well, that's a good sign. The handful of Americans we've hosted have been rather exemplary guests. And no, they aren't struggling to pay for it either. However, I'd question the need for an "alternative" to continental European tourists. They're our primary market, are also mostly exemplary guests, and exhibit no issues paying for it. Furthermore, for us and all others in the "not a resort" tourism circles, this year looks to be the best year ever. most everybody we conference with is already mostly booked up into 2024. And almost everybody was forced to raise prices this year (as much as 50%!). Yet it's had no perceptible impact on bookings. Statistically, it appears that British tourism is flat or declining, and perhaps the thinking behind this is that Americans would make up for that, but in reality, Americans are coming here for what they read about in social media, driven largely by the celebrities that frequent the island. But those celebs don't frequent the resorts, and a mediocre faux Disneyland experience isn't what they write about. Americans can get a far better quality Disneyland-like spring break experience right at home.. In Vegas or Cabo San Lucas, or Florida .. or... Disneyland. So I doubt it would help make up for a slightly declining British tourism in say, Magaluf. I suspect that would be replaced by Europeans anyway. But perhaps the reputation still needs some work. We'll see. And like the article says, there's a long way to go... But it's a good sign. Oh, and you might not know it, but there's about 1000 other routes from the US to Mallorca than the one flight from New York. And while that's a positive thing, it's not the reason for the popularity of Mallorca with North Americans.