The mayor of Calvia, Juan Antonio Amengual, has been assuring the British media that "all Brits are welcome" in Magalluf.
"All Brits are welcome" - Mayor's Magalluf message
June hotel occupancy around 80%
Also in Holiday
- Emergency declared on Ryanair flight bound for Palma from Dublin
- British tourists will be “tracked” while on holiday in Mallorca
- Mallorca ambassador Sir Bradley Wiggins has “lost” his Mallorca home
- Mallorca restaurants losing clients, tourists tighten their belts
- Mallorca hotelier - "I wouldn't go to a place where I perceived there to be animosity towards tourists"
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In the short term, there's no benefit to Magaluf to scaring off Brits. The resort hasn't quite yet shaken the downmarket "boogie till you puke" perception (a bit dangerous?), and is still perceived as another British enclave (so unless you're British, you're unlikely to be welcome there). So they're kind of stuck with that market for now. Yet it appears that *some* of the traditional Shagaluf-goers are unhappy with the ongoing evolution, and are going elsewhere. Yet that provides some opportunity to do some image enhancement. The infrastructure is now there to attract a more desirable type of tourist and eventually start reaping the benefits of becoming the class act it has always had the potential to be. But it will take time. I always thought that changing the name would help. You can argue whether "Calvia Beach" is the best name, but at least it isn't "Magaluf", which I suspect puts a lot of people off.