55% of families with young children are now using travel professionals.

55% of families with young children are now using travel professionals. | MDB Digital

MDB DigitalPalma08/10/2024 10:10Updated at 10:57
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Abta’s 2024-25 Holiday Habits report has revealed a 4% increase in holidaymakers booking through travel experts, now reaching 38%. Younger families have shown the most significant rise, with many seeking the reassurance of professional help in case of disruptions. The survey of 2,000 consumers found that the desire for expert assistance when things go wrong has grown from 34% to 43%.

Ease of booking remains the top reason for using travel professionals, cited by 54% of respondents, followed by saving time (43%), value for money (39%), confidence (36%), and access to expert advice (35%). These factors all saw increases compared to last year.

The report suggests that disruptions such as wildfires and UK air traffic control issues may have driven more travelers to seek expert help. Younger families and individuals under 24 are leading this trend, with 55% of families with young children now using travel professionals, up from 36% in 2019. Similarly, nearly half (48%) of 18 to 24-year-olds now book through experts.

The average number of holidays per person rose to 3.94, up from 3.42 last year, with 1.7 trips abroad per person. Younger people and families, especially those with children under five, took the most trips, with young families averaging 6.49 holidays this year.

Spain remains the most popular overseas destination, visited by 31% of travelers in the past year, followed by France (22%), Italy (17%), and the US (15%). Greece, Portugal, Germany, and Turkey also ranked high among top choices for holidaymakers.