Among the various tourism messages to have been emanating from the Council of Mallorca, not just in the past days but over recent months, is that sustainability is “one of the experiences most demanded by tourists”. The councillor for tourism, Andreu Serra, referred to this at the time of the ITB Berlin fair in March. Different market to that of this week’s London fair, but the same message. Whether British, German or whoever, sustainability is the word, as it has in fact been for several years.
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