Thank the Brits in Pollensa before trying to attract new markets

Port de Pollença is amongst the handful of British dominant resorts (as you mention, 70%, if that's accurate), but unlike say, Magaluf, it's also traditionally been popular with virtually all other nationalities, such as Germans, who have been the dominant visitors to Mallorca since tourism began here. There's no reason to believe that the decline of British tourism (or whatever has caused them to broaden their marketing beyond Britain) wouldn't be replaced by other nationalities eventually. Port de Pollença is lovely destination, attractive to any nationality. Melia, for example, saw the bumpy British ride coming some time ago, and has invested quite a bit in marketing their Magaluf properties all over continental Europe. And today, for the first time ever, Germans (and other Europeans) have actually heard >of< Magaluf, and increasingly, are now heard >in< Magaluf. That's previously unheard of. But to be expected. Companies like Melia don't invest millions in declining resorts. They're not going to let Magaluf descend any further. Time to get smart and start attracting the real money. And that's where they're going. Cala Millor is predominantly German. Hotels like Hipocampo Palace (5*), the numerous bars, upscale restaurants and shops predominantly cater to Germans, and therefore unlikely to appeal to British holidaymakers. But Cala Millor does have Cala Bona, a lovely little harbour at the north end of Cala Millor that's been traditionally British dominant, and is indeed one of the handful of truly British resorts on the island. And while Cala Bona may be struggling a bit, Cala Millor will always be heaving with Germans and other continental Europeans, and there's no reason Cala Bona also could not, if it weren't afraid of some decent new business, even if different than what they've traditionally catered to. Generally speaking, German tourists exhibit no shortage of money, so it could be an opportunity to generate greater income, spending on upgrades in an effort to attract a different class of tourist. That's what Magaluf is trying to do anyway. But if you can still attract British tourists, why not? Although if you read the British travel forums, and British media, it seems Mallorca has been, and continues to be becoming too pricey for mainstream Brits. So, target upper middle class Britain. But for that, you need to shed the traditional 3* image of British resorts, and deliver a better quality product. And that costs money. Still, Brits famously don't like being subjected to "foreign stuff" on their hols abroad. So trying to attract both Brits and "foreigners" may not be very attractive for many Brits. So, why invest in it? So, where's the money in European tourism? Just a wild guess, but... Europeans, perhaps?