“It might have been better if the Balearic government had waited on their plan....” | Rafael Ortega Díaz
Palma19/02/2022 10:24
The Balearic government´s new tourism plan has many headline- grabbing rulings from elevating hotel beds to a freeze on new hotel places. The Mallorcan Hoteliers Federation were on the warpath yesterday claiming that the freeze was alot of hot air. Infact, they have called on the government to scrap it.
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Ok, so, we're back to the "damaged tourism" narrative today. Just wishful thinking, perhaps? It seems some of your readers find that opinion quite attractive. After all, Mallorca is now desperate for tourists because of its draconian tourism laws, although there's shockingly little evidence of that. You know, there's another narrative, which may not be a that popular with your readers, since they seem to love bad news, even if it's just wishful thinking (or sensationalism). But it could help restore a bit of credibility for your brand, which has been in a bit of a descent as a result of the tabloid style "tell them what they want to hear" type of journalism that MDB so oft seems to subscribe to. In fact, it seems the Balearic government may well be engaging in something very leading edge, which you may very well be forced to admit in future narratives, rather than desperately searching for some evil plot in it all (which puts you at high risk of appearing even more insular and discredible). https://inews.co.uk/inews-lifestyle/travel/mallorca-mass-tourism-blueprint-change-sustainable-green-travel-iberostar-1461982