The colour turquoise
Unveiling of a new corporate image
In the manual of clichés that must be obeyed when promoting Mallorca and the Balearics to holidaymakers and foreign property buyers with the odd million to spare is one highlighted with a turquoise marker pen. This is to emphasise the necessity for “crystal-clear turquoise waters”. No promotion is spared the colour turquoise, the regular resort to cliché symptomatic of a lack of originality but also indicative of the fact that, yes, the waters are indeed turquoise, except when a wild winter northerly weather system churns them into a dirty grey, when algae accumulate in summer and emit a greenness because pumps have failed, or when water-treatment networks suffer their periodic failures and issue a hue we’d prefer not to define.
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