The latest tourism figures from the National Statistics Institute should have come as no great surprise. After six months of increases in terms of the number of tourists and their spending, it would have been odd if July had bucked the trend. July had not and July, moreover, had registered three million tourists, the first time ever that monthly figures for the Balearics had reached three million. For the record (sic), there were 2,437,549 foreign tourists - 7.2% more than in July 2022 - and 567,787 Spanish, a rise of 0.9%.
Majorca tourism
Why talk of tourism record seasons is unhelpful
If the trend up to July this year continues, the annual record is going to be obliterated
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As I and others have asserted all along, it's not the inflationary costs, or increase in quality (and therefore increased base costs) that *should* be scaring traditional tourists away. It likely is (to some unquantified extent). The trend is that Mallorca is increasingly attracting a different type of tourist than before. The type that is increasingly seeking a *quality* experience, rather than a *quantity* experience. And are happy to pay for it. We see it all the time. The new breed is affluent, well educated, multicultural, tasteful, and quality oriented. They're not seeking the cheapest. They're seeking something special. Spacious. Comfortable. Relaxing. Chic. I'd argue that this newfound attraction to this type of tourist (aside from the efforts of the government to encourage "quality over quantity" with the tourism industry as a whole) can be largely attributed to the seemingly endless parade of high profile celebrities visiting, making movies and music, or living here at least part time, and singing Mallorca's praises on social AND mainstream media, which is followed and consumed by hundreds of millions of potential tourists worldwide, many of which are precisely that type of tourist that we're seeing more often now. So, it shouldn't be of any major surprise. And frankly, it's rather a testament to the whole "quality over quantity" mantra. It seems to be working.