While millions of Britons are having a gamble on the World Cup, others are also playing the holiday market. With tour operators resolute to the fact that most people will be staying in the UK for the Jubilee and the World Cup, Majorcan hoteliers have written June off as a lost cause, British holidaymakers can expect to rise from their World Cup trance and find that travel firms have slashed summer holiday prices even further, especially those to Spain and the Balearics. Across the market, holidays are going to be sold at prices lower than last year, much lower in some cases, and there will be no increases for the school holidays. Crafty consumers face a no lose situation if they are planning on taking the family abroad this summer. And the more flexible families will be able to enjoy the best deals. Despite tour operators telling consumers to book early to avoid disappointment, everybody on the high street knows that there are one million package holidays still on the shelves and they will not be rushed into booking. But, it is not only the Balearics going cheap, Britons can also pick up good bargains to Turkey, the Dominican Republic and Florida. A recent survey carried out by MyTravel has revealed that most people in Britain do intend taking a summer holiday, but they know the later they leave it, the cheaper the package will be. The Majorcan hotel federation is aware of the fact that most Britons are planning a holiday and are confident that hotel bookings for July and August will match last year, with occupancy reaching 100 per cent in the middle of August, the peak of the summer season. But, very few of the hotel guests will have paid brochure prices and the federation has admitted that the only way the island is going to fill its hotels, is to cut prices by around 25 per cent, which has been the case over the past few weeks.

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