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Palma.—Supermarket chain Eroski and the Balearic Nature Institute launched the "Plant life, take care of the Balearics" campaign this week to help reforest the public areas affected by this year’s forest fires.

Until 31 January 2014, Eroski customers can collect coupons for every 20 euros spent in the supermarket and, for every booklet they complete, one tree will be planted in one of the five areas selected by the Institute.