Sports tourism and winter flights
Is sports tourism the solution to Majorca’s off-season tourism woes? Frank Leavers in his Confidential column believed it was. Noting that over 2,000 participants are expected to take part in the early-season Majorca International Football Tournament for security personnel in Santa Ponsa in May, Frank stressed the potential benefit of “using sport as a magnet to draw visitors to the island during the spring, winter and autumn months”. Needless to say, however, there remains the issue of winter flights and indeed of their cost, and so on Thursday it was reported that “it is not only the British who are complaining about a shortage and the cost of flights this winter, the Majorcans are furious with airline bosses who have increased the cost of their fares for the Christmas period”. Sylvia Riera, the president of the Balearics travel agents’ association said that “every year we are more isolated because there are fewer flights and we are paying more”. By way of an aside to this, but reflecting the strain on wallets, it was reported on Wednesday that spend this year on the Christmas El Gordo lottery in the Balearics is anticipated to be below that of many parts of Spain.
In a Letter to the Editor on Friday, E. Weldon from Scotland was clear about the problem. “The winter flight fiasco is a pain!” The letter went on to say that there was now little chance of visiting in early December when the Christmas lights are switched on in Palma and to emphasise that Palma “could be sold easily as a weekend shopping getaway”. In the same Friday edition, however, Andrew Ede in his Week in Tourism column, noted that Palma - the city rather than the resort - is “enjoying record levels of off-season hotel occupancy”, representing “a rise in interest in Palma as a weekend-break destination”. In addition, it was reported that national government has launched its “Shopping Tourism Plan 2015” with a promotional budget of just under three million euros.
Seven Days
23/11/2014 00:00
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