Familiar but not so familiar
We were in familiar territory last week. Winter tourism, the joys of local bureaucracy and winter weather all featured strongly, and in the case of the latter, it was a familiar tale, to which those who have experienced several winters in Majorca can attest: if there’s going to be winter, then February is the month. There was even the old chestnut of voting rights for Britons living abroad. It was pretty much a full house then.
On winter tourism, there were, however, broad perspectives being offered and they came in the form of two letters.
On Tuesday, Tom Leeming issued an “Open Letter to the Balearic Ministry of Tourism” in which he made, among several other valuable points, a highly interesting comparison between Majorca and Malta. “The split between summer and winter visitors to Malta is 67% summer and 33% winter. The split for Majorca is 95% and 5%.”
He went on to observe, with justification, that Majorca has a great deal more to offer in terms of winter activities than Malta, yet Malta is able to maintain this vastly better balance between summer and winter.
One reason for this would appear to be that Air Malta is government-owned, but whatever the reasons, the comparison was stark and said a great deal about the apparent lack of initiative, co-ordination and organisation in Majorca that would be needed to ever reach a similar summer-winter split.
On Friday, Professor David Carson in a Letter to the Editor adopted an even broader perspective in looking at marketing of tourism in Majorca in general. Suggesting that “would-be decision makers” in the island’s tourist industry “can’t see the wood for the trees”, he advocated the conducting of a “comprehensive research study” to get the views of various representative bodies, noting a case in Cala d’Or where such discussion was confined only to hoteliers and the mayor, with this research being followed by the establishment of “a cluster of industry forums ... to regenerate and develop Majorca tourism into the future”.
Seven Days
08/02/2015 00:00
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