Meliá receives business award for innovation

Meliá’s CEO, Gabriel Escarrer, in receiving the prize, said that “this award recognises the reinvention and repositioning of our leading holiday hotel brand, Sol Hotels, which has demonstrated that the maligned ‘sun and beach’ remains both good and necessary”. He added, however, that this model was “not enough” in advocating its being further added to by product, service and client experience innovation in order to “maintain it as a sector leader at an international level”.

The hotel chain has retained its strong position through its commitment to a new holidaying model, typified by the Calvia Beach project for the regeneration of an outdated resort, namely Magalluf, which has been the flagship for  this transformation.
Accordingly, the four concepts under the Sol brand are Sol Hotels, Sol Beach House, Sol House and Sol Katmandu Park & Resort, which provide different experiences for the distinct needs of an increasingly segmented tourist market.