Speaking on behalf of the Vich family, Javier Vich says that works by the artist will be on display in the hotel and that the agreement with the Miró estate will soon be extended to include the Pilar and Joan Miró Foundation and the town hall. Redesign of the hotel will allow it to be upgraded to four stars, and Vich adds that it will offer “innovative accommodation with a unique experience and special arrangements for guests to visit the Miró Foundation”.
The redesign of the hotel and its 97 rooms is being undertaken by interior designer Xisco Gayá in collaboration with the Miró estate, whose representative, Joan Punyet Miró, says that the agreement with the Vich family is the result of “an almost magical coincidence and planetary alignment and the fruit of maturation and reflection”. The Miró family is not wanting any compensation for it.
Punyet adds that the project is “a winner for Palma and for Majorca and brings the hotel world in an exclusive form closer to Joan Miró”. This, Punyet believes, will have an impact on an international scale. “No one in the history of the hotel business has created a hotel under such a special artistic and cultural premise. Furthermore, its special location makes the hotel the anteroom of the Miró Foundation.”
Javier Vich, CEO of The Morgana Group, into which this exclusive hotel will be positioned, predicts that the Hotel Joan Miró Museum “will attract to the island a clientele with greater purchasing power" and throughout the year, meaning that it will have an effect on seasonality in the Cala Major area. “In the hotel all gastronomic products will be labelled with the Miró brand.”
The hotel’s staff are to be trained by Joan Punyet so that they know all about the artist’s life, work and career.
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