Progressive lengthening of the season, with time added on at its start and end, has occurred in the past couple of years, and so tour operators are reconsidering their schedules and making flights available from late February to early November.
In addition to this longer season, the tour operators - TUI, Thomas Cook, Alltours and Der Touristik - recognise that this summer season is going to be another record-breaker in terms of the number of visitors and spending. Majorca, they said, is the most profitable destination right now, meaning that they are committed to acquiring more hotels and contracting places in order to ensure capacity and the development of summer programmes.
One of these tour operators - Alltours - has registered a 30% increase in the number of its clients, but Alltours took things into their hands by buying hotels in order that they could make sure that there were hotels open in the low season. The message from these tour operators may be positive at the ITB fair this year, but last year the same companies were criticising Majorca's hoteliers for not doing enough to stay open.
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