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Lime Pictures, the company formerly known as Mersey Television, which was originally founded by Phil Redmond (known especially for Grange Hill, Brookside and Hollyoaks), has been refused permission to film for the reality show Geordie Shore in Calvia.

Reports in the British media had alerted the town hall to the fact that a production team had arrived in Majorca, but a town hall statement today stressed that it did not have permission to film.

On 25 May the town hall was presented with two requests by Lime Pictures to shoot for a programme involving a group of contestants that is to be broadcast by MTV. Having considered these requests and also assessed whether filming would be in the public interest, the town hall notified Lime Pictures on 3 June that the requests had been denied.

Calvia's statement makes abundantly clear that there is no municipal authorisation to film and that, in addition to official notification, the producers have been told by telephone that there is no authorisation.

The town hall is emphasising that it will be careful in assessing requests for filming and will do so according to economic and social requirements in law as well as the public interest and any potential distortion of the image of the municipality. The town hall goes on to say that it is continuing to work with other public administrations in ensuring that Calvia, and Magalluf in particular, are not harmed by interests that do not conform with the general public interest and the promotion of a higher quality resort.