A new brand to highlight the distinctive quality of local bread was launched at a presentation today. The regional minister for trade and industry, Iago Negueruela, was at the event for "Pa d'Aquí, forn i tradició" (bread from here, oven and tradition), which distinguishes traditional bread from that made industrially. The initiative has been driven by the Institute for Business Development, the Balearic bakers' association, the EDIB design school and the Balearic school of hostelry.
Food and drink
Quality mark for local bread launched
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