Tourism minister Biel Barceló says that the reduction is in line with the campaign Better in Winter. Promotion will be more efficient and segmented, and the Balearics will not be present at fairs "which basically sell the summer season". Barceló adds: "We cannot grow more in the summer. For this reason we have to devote our efforts to shifting tourism from the summer to the winter.
The director of the ATB, Pere Muñoz, says that there will be more efficient use of public resources for promoting the Balearics. While the plan is to cut back on some fair attendance, this will not affect the larger fairs for which a new stand was developed this year.
Typically the stand is renewed each year, but Muñoz explains that the new one has proved to be successful. It has been well received, while it is a "question of efficiency and responsibility" to keep the stand for a minimum of two years.
The stand was unveiled at the January Fitur fair in Madrid. Its intention was to provide a new image, one that has "a fresher and Mediterranean air". At Fitur, the stand was judged to have been the best in the category of institutions and regional communities. At the Berlin fair it was placed among the top ten in Europe.
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These fairs are just a "jolly" and waste of money. Hotels, flights, taxis, expenses paid dinners out in London etc
I live in Cala D'or in the summer it's packed end of October it's like a ghost town a thieves paradise more needs to be done for these areas
I suspect these events to promote summer tourism are just a "jolly" for the officials concerned. This island sells itself in the summer. What's needed is an all-singing all-dancing multi-lingual website full of reliable information on events and accommodation that will, in particular, promote off-peak tourism.
A New Stand for Winter Promotions is needed. Plus more Attractions created in the Winter. More Hotels to remain OPEN., and NOT just in PALMA> Where they will be full of in transit stop over Flight Crews. For nearly 40 years that I am aware of, the rest of the Island remains CLOSED in the Winter. So, MORE FLIGHTS, MORE ATTRACTIONS, LESS ALL INCLUSIVE HOTEL TARIFFS, and support the self employed businesses.