There are all sorts of ways in which tourism promotion can be done. Some are less conventional than others. Having a car named after a town and resort is surely one of the more unusual, and this is what Alcudia is seeking.
Business
Alcudia wants to give its name to a car
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Alcuida come from the Arabic name for the village, it means The Hill (Al Kuid). King James the Conqueror's people wanted to rename it Saint James but the Arabic name stuck.
Sorry - that was a bad slip! Should have said SEAT ÁVILA. (No offence intended!)
Día de los Santos Inocentes -December 28th is April Fool's Day. I think the Fiat Ávila would be much more appropriate.
It has the sound of an April Fool, George, but it is for real.
You never truly know when living in Mallorca, but this must be a candidate for this year's MDB April Fools?