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A firm responsible for pressuring people into making holiday-sickness claims has had its licence stripped by the Claims Management Regulator.

Intelligence gathered by the regulator's officers revealed that Lancashire-based Allsure Ltd had encouraged holiday-goers to fabricate or embellish symptoms of gastric illness to get compensation. Further evidence showed the firm had used deceptive sales scripts - exaggerating expected pay-outs to entice consumers.

This conduct has led to the firm’s licence being cancelled. It means that it can no longer offer regulated claims management services to new or existing clients.

Kevin Rousell, Head of the Claims Management Regulator says: "We will take firm action against claims businesses which engage in serious misconduct. Seeking to encourage false claims will not be tolerated."

CMR, based at the Ministry of Justice, regulates companies that offer to help people claim compensation for issues such as personal injury and missold financial products.

The action taken against Allsure Ltd is the latest in a series of moves by the UK government to crack down on fake sickness claims, following concerns from the travel industry of a surge in insurance claims for gastric illnesses like food poisoning being brought by British holidaymakers.

In July, ministers stepped in to reduce cash incentives in bringing spurious claims against package holiday tour operators. Under these proposals tour operators would pay a prescribed sum depending on the value of the claim, making the cost of defending a claim predictable.