The 13-point plan includes cutting certain tariffs for airlines flying to the Balearic and Canary Islands, which include Majorca and Tenerife and which attracted many of the 7.1 million passengers Thomas Cook brought to Spain last year.
While tourism accounts for some 11% of Spain's economy as a whole, it makes up 35% of output in the Canary Islands, and 45% in the Balearic Islands.
The two regions lost a combined 700,000 bookings for the winter season with the collapse of Thomas Cook, Maroto said.
Smaller businesses whose trade was affected by the collapse would have access to a credit line worth up to 200 million euros under the plan.
Employers would be asked to pay lower social security contributions for their employees, broadening an incentive that was already available in the sector during the colder months.
The plan also foresees investment in promotion, and aims to "offer a comprehensive response to the whole range of problems caused by the collapse of Thomas Cook," Maroto said.
The measures will be tabled for approval at a cabinet meeting on 11 October.
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