Tourism
New commercial starring Rafa Nadal
Champion tennis player, Rafa Nadal has been chosen to front a special advertising campaign about Majorca.
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Sorry to say but it’s not that good. Could be anywhere in the med really. The only Mallorcan identifier is Rafa himself chirping “Welcome to Mallorca” at the end! What a waste. Couldn’t they have had him talking to camera in continuous script with changing locations? Nope. Get a drone, film some nice shots and slap Rafa on at the end. Cheap as chips to make, looks nice because the tech has really improved, but that can never compensate for a limp idea in the first place. Com’on Mallorca tourism bods. This is a very creative place, film and tv production could be a good earner for the island, and not just about locations, there’s talent here too! So stop being so numbingly conservative!