At the start of May, the Palma 365 Tourism Foundation will initiate a new promotional campaign that will see the Passion for Palma brand replaced by one to reflect a "transformation" for 2021.
Majorca tourism
Additional funding to relaunch Palma as a tourism destination
A new brand is to be unveiled
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The newspaper reports in the English press concerning British travellers being refused entry & pensioners being forcibly deported, alongside graffiti stating ' Tourists not welcome' are doing Mallorca no favours. The authorities need to make the brits feel welcome and safe before they will return in any large numbers.
A complete waste of time spending more money on promotional when there is no strategic plan behind it!!....but this is symptomatic of the entire Balearic islands not just Palma...and there will be people in local government who feel good about what they have personally achieved....sad but true but don't expect it will do you any good if you wish to move into more serious tourism promotion in the future!!