The chief executive of easyJet said Britain was likely to be left behind the rest of Europe if the government does not allow quarantine-free travel to most of the continent when it announces where people can go on Friday.
Britain is set to publish its "green list" of low risk places where people can travel without needing to quarantine on their return home, but reports suggest that just a handful of countries will make the list, with major destinations like Spain and Greece excluded.
A limited list will be a blow to UK-based easyJet, whose home market is its biggest and which is counting on a big pick-up in travel to help repair its finances after a year of COVID-19 restrictions.
Chief Executive Johan Lundgren told the FT Live online conference on Thursday that with Europe opening up it would be ironic that the "UK, which has been the most advanced when it comes to the rollout of the vaccination programme, is actually going to find themselves left behind.
"I think this is going to need to change, it's going to need to change very rapidly," he said.
Smaller holiday destinations such as Gibraltar, Iceland, Israel and Malta are expected to make the green list, while airlines and travel companies are hoping that bigger markets like Portugal and the United States will also be on it.
Returning to the UK from a green list country will involve taking two COVID-19 tests, one before arrival and one on or before the second day of returning.
Britain has said that it will review travel plans again in late June, meaning that easyJet and competitors Ryanair, TUI, Jet2 and British Airways, could be forced to wait for a larger scale re-opening of UK travel.
"There's a lot of things that need to come into place here in order for us to have a strong summer but I still believe that we'll have (one)," Lundgren said.
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I don't think that Ryanair's profits are top of the list on Boris's mind somehow...
Sadly this is just another example of a large company trying to 'impose' itself on source and or receiving markets (and there are many others incl. TUI, Jet 2, Ryanair etc)....travellers will, quite rightly, ultimately decide on where they feel safe to travel, and with whom. EasyJet are one of a number of very average airlines operating in Europe who have illusions of their importance...and whilst I acknowledge that they have shareholders for whom they need to deliver, a more customer-centric rather than a self-centric focus would be preferable at this moment in time.