The next wave for Magalluf's rebranding
'Ola Magaluf' is the name
Businesses in Magalluf that are members of the CAEB restaurants association are looking to reinforce the transformation of the resort by adopting a brand name to convey the change. For now, this name is 'Ola Magaluf' (ola = wave), and it follows a previous one that the same businesses adopted. That was 'Waterfront', an allusion to the emerging beach clubs and to a distancing from the image of the strip, Punta Ballena.
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I'll believe it when I see it!