British coffee and sandwich chain Pret A Manger is to expand into Spain and Portugal as part of a plan to double in size, it said this morning.
British chain to open 70 branches across Spain and Portugal
Massive expansion
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Zoltan TeglasYes brand memories probably. C&A used to be on every U.K. high street in major towns. Nylon pants polyester shirts and crimplene trousers. Last one in my area closed 15years ago. Along with littlewoods, bhs , Woolworths and the other no longer trendy stores. Always raises a comment though. When passing in Palma
Morgan WilliamsIt always amuses me the amount of Brits that go to the C&A shop in Palma thinking it's a British shop. It's Dutch.
Zoltan TeglasIt’s a sad but accurate observation you make Zoltan. I once stood at a bar in Saint Lucia in a very good all inclusive. The American party next to me a lady getting very excited at the sight of a bottle of Absolut vodka. Now she may like vodka, and I hope if she comes to the U.K. she is very careful going to the shops as there are many Absolut vodka choices that may make her head explode with choice.. That aside it demonstrates the power of advertising and brands, Particularly in the Caribbean with wonderful rums and punches in that case. And people playing safe and sticking to what they know.
Morgan WilliamsHey welcome back Morgan. I do not use pret in the U.K. so certainly wouldn’t use one abroad. Actually the one in my local city centre closed and has reopened under a local guy as a nice deli. Definitely progress just dozens of subways and golden arches and the like to go but it’s a start. Unfortunately people are attracted to brands for some obscure reason probably the marketing. Burger King , McDonald’s, and numerous pizza joints attract. Why have boil in the bag or ping cuisines and hello guys and enjoy salutations. Support local. In Mallorca support Majorca they may find they enjoy it and grow a little in experience.
It's just proper marketing. Brits prefer stuff that appears to be British. HP sauce (an iconic British brand) for example, is made in Holland. In tourism, it's one of the prerequisites to attract British tourists. British food, British beer, more Brits... Yet you can be sure that for purely economic reasons, all the ingredients will be sourced locally, just as does another good "British" brand, Burger King. The big question is where to put 70 shops? Benidorm? Magaluf? Costa del Sol? Because for everybody else, there's plenty of other places to get decent sandwiches. They just won't be British brands.
Will appeal to a section of Brits, who like the Yanks, immediately search out brands they are familiar with and won't try anything 'foreign'.
I am sure pret in Spain and Portugal will attract those seeking adventurous food experiences and the U.K. brand addicts on holiday. Personally unless you like plastic reheated food I suggest both those nations traditional cuisine are worth a try. I don’t think I will be seeking them out.