United's New York flight said to have led to a 300% increase in luxury property sales
According to the CEO of Berkshire Hathaway Home Services Nova Mallorca, Jorge Forteza, the successful launch this summer of the United Airlines direct route from Newark-New York to Palma, has resulted in growing American interest to buy properties in Mallorca. "We have experienced an increase of up to 425% in respect of visits to our properties by clients from the United States. The flight is a success for us."
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It's quite a, stretch to believe that a flight alone is the enabler. You can still fly from any major US city to Madrid or Barcelona, and take a less-than-one-hour flight to Mallorca. I seriously doubt the US jet set considers a flight from New York in the final buying decision. However, there's been a significant set of Mallorca promotional facilitators in the US in the past years, not the least of which are a significant number of US celebrities either regularly visiting or buying property, widely posted on social and mainstream media - since long before the flight from New York. I have to suspect this has had far more impact. But it's great promotional fodder for upmarket estate agents. Like "breakfast of champions". You too can be a champion! Call today!
If they only sold one the year before and three this year, well that’s your 300% increase right there. Just selling three more isn’t half as impressive as saying 300% though.