According to the CEO of Berkshire Hathaway Home Services Nova Mallorca, Jorge Forteza, the successful launch this summer of the United Airlines direct route from Newark-New York to Palma, has resulted in growing American interest to buy properties in Mallorca. "We have experienced an increase of up to 425% in respect of visits to our properties by clients from the United States. The flight is a success for us."
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It's quite a, stretch to believe that a flight alone is the enabler. You can still fly from any major US city to Madrid or Barcelona, and take a less-than-one-hour flight to Mallorca. I seriously doubt the US jet set considers a flight from New York in the final buying decision. However, there's been a significant set of Mallorca promotional facilitators in the US in the past years, not the least of which are a significant number of US celebrities either regularly visiting or buying property, widely posted on social and mainstream media - since long before the flight from New York. I have to suspect this has had far more impact. But it's great promotional fodder for upmarket estate agents. Like "breakfast of champions". You too can be a champion! Call today!
If they only sold one the year before and three this year, well that’s your 300% increase right there. Just selling three more isn’t half as impressive as saying 300% though.