At a Palma forum on Tuesday to discuss the sustainability and viability of the current Balearic tourism model, Gabriel Subías, CEO of the Iberostar Group's W2M World to Meet travel division, pointed to his concern regarding "a great divorce between our industry and society".
Majorca tourism
The tourism being sold today "is totally out of date"
The model is still stuck in the 1970s
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Actually, what many want is the combination of an "experience" and sun and beaches. Which makes the insanity of the government closing down beach bars and restaurants all the more incomprehensible.
Steve PickeringI agree with parts of this article, particularly the part about listening to tourists and adapting to their interests and needs. This rather goes without saying. However, not all tourists are British. It's one special type of tourist, but despite the frequent characterisation of British tourism as the largest and best, if you compare it to "everyone else", it's about 20-25% of tourism overall, and amongst the most challenging to satisfy, while being amongst the most price sensitive. And therefore, the statement "sun and beach tourism is not what people are looking for today, what they are looking for is to have an experience" is far more accurate than you might realise, because you're not "everybody else". And even if it's not of interest to you, "everybody else" don't necessarily seek the same thing as Brits. In fact, "everybody else" often seek a completely different experience. And, as anyone can see, there's little evidence of failure in Mallorca tourism. It's still booming. With or without Brits.
"sun and beach tourism is not what people are looking for today, what they are looking for is to have an experience". Sorry mate but most UK families are looking for "Sun and Beach", after a winter of cold temperatures and being stuck indoors.