“In May next year 75 travel agents from across the U.S. will be heading to Mallorca to learn more about the island and Spain in general. This will give us a golden opportunity to see Mallorca and what is has to offer. They have been invited by Turespaña, the government promotion body,” he said. The Council of Mallorca and the Palma city council already carried out a promotional visit to New York earlier this year to meet key figures in the U.S. travel industry.
United Airlines, which operate the three times a week, service couldn't be happier with the success of their new route to Palma, in fact it is one of their most successful routes in Spain. According to Andreu Serra, the New York link has allowed Mallorca to also attract Canadian tourists to the island.
“The American or Canadian tourist is not just looking for beaches and sun. They are also interested in our history and culture and our food. Palma is also an ideal stop-off for them being just an hour from Madrid and two hours away from Paris or London,” he said.
There has been talk of more routes to Mallorca from the U.S. from cities such as Miami but for the time being the island just wants to consolidate its links with New York.
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camila culverrThe resorts are largely shut down anyway, so it's much more likely that any winter visitors will end up where the food is authentic, good quality and inexpensive.
Culture, food, and winter warmth? Please Americans, go to Madrid or Barcelona. The best food in Mallorca is not Malloquin. So, not authentic.
Steve PickeringI should remind you that the currency is Euros, not "pounds". Or dollars. And with respect to the press dissonance you refer to, yes, there's one group who's particularly loud about its aspirations to seriously limit foreigners and foreign investment in general, as part of a Balearic "nationalist" ideology. Apparently, they haven't yet seen what that did to others. Everybody else just wants it to be well managed. But it makes top grade fodder for fury and outrage headlines.
So more American tourists are wanted, but certain sectors want less tourist full stop. Make your minds up. Plus be careful what you wish for, living a town that gets a massive influx of Americans each year. The amount of times we have to remind them that the local currency is Pounds and not dollars :-D
It's true that there are more American tourists. I can verify that with first hand experience. However, I have yet to meet any American tourist that's flown the Newark-Palma direct route. I'm sure it's popular, but I seriously doubt it's the main reason for the increase in American tourists. There's hundreds of other routes. I'd be more inclined to believe it's Mallorca's increased visibility in print, television, and film, along with the celebrities owning homes and/or visiting and inevitably, showing up on social media, with millions of followers that's driving it. But either way, it's a good thing.