In Ibiza on Friday, the Balearic Government and the British Embassy and Consulate launched their latest joint campaign to promote the islands as a safe holiday destination and to restate zero tolerance for "tourism of excesses".
The campaign, Stick with your Mates, provides young people with advice on how to take care of each other and to avoid serious incidents while on holiday.
The tourism minister, Iago Negueruela, thanked the consulate for its commitment to the Balearics and for its "firm commitment" to quality and safe tourism. The government, he said, is doing away with tourist excesses; the law "is bearing fruit".
The consul, Lloyd Milen, emphasised the need for visitors to know the local rules and to know how to stay safe. "We all have a responsibility to know the rules, comply with them and guarantee an excellent vacation for ourselves and those around us."
Milen highlighted work last year, which was a "great success", as reflected by the figures. Since 2018, there has been a 90% decrease in the most serious incidents in Magalluf and an 87.5% decrease in Sant Antoni. This year, actions will be further strengthened so that tourists will arrive in the Balearics knowing the rules. And they will be kept informed as to what can and cannot be done during their holidays.
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Jules OYou’re hit the Nail on the head. It is probably what they mean but dare not say it. The Magaluf, playa de Palma, offering has been developed as a gold mine for years . The much vaulted high end luxury market . How much does it contribute to the island. How many families does it support Very little in comparison I suspect.
The Balearic government really do live in their own echo chamber. They need to get out more. Is there a uniform definition of what 'tourism of excesses' actually means? And conversely, what is not 'tourism of excesses'? I'd love to hear a definition that's agreed by all. In my view, it's a meaningless expression made up by local politicians for their own internal use, so that they can shake their heads simultaneously in disapproval. Or do they actually mean British (and German) working class youth tourism? Because if that's what they actually mean, and they don't want British (and German) working class tourists to come to the island, it stinks. And it's exceptionally short sighted.