The "new Magalluf" was unveiled at the Fitur tourism fair in Madrid this week with the Calvia council saying that the resort was rapidly going up-market with 80 percent of hotels being in the four and five star categories and efforts to rid it of its "youth party image" were proving successful.
"The new Magalluf will attract more young families and move away from youth tourism," the Calvia council said in a press statement. There is massive investment both from the private and public sector. The Melia Hotel Group has invested heavily in the area with their Melia Innside Calvia Beach now being one of their flagship hotels. The Fergus Group is investing 20 million euros in the old BH holiday complex, and the BCM nightclub continues to win international awards after heavy investment from its owners.
The Calvia council is investing four million euros in upgrading the promenade next to the award-winning beach.
The council said at the tourism fair that Magalluf was changing for the better and they were working long and hard to rid the resort of its "anything goes" party image. They are confident that the resort will soon start attracting a different type of holidaymaker. The police will continue to operate their "zero tolerance policy" when it comes to bad behaviour.
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@ Craig Beattie The influx of Prostitutes and Muggings, plus the sale of drugs in Bars. Is adding to the displays of Sex on the Streets. Young people deliberately go to Magaluf to get drunk etc. It is not wanted in Mallorca. Mallorca does not want the Label.
Stan The ManNothing different than any other tourist destination, just the gutter press like to make a massive deal of magaluf, I’ve first hand watched them pay people to lay down etc etc, not sure why when I’m sure they could find someone to picture if they just waited. It has changed alot over the years for the good but let’s be honest people still need to have a good time, calvia have even alienated family’s with live music and karaoke being just about impossible due to limiters.
"The police will continue to operate their "zero tolerance policy" when it comes to bad behaviour." Could reporters check this next summer? Any night will do fine.
The idea of moving Magalluf upmarket has been going on for decades. When I moved to Mallorca in 1995, there was a plan for a large marina in Magalluf stretching from the ‘Brittania’ roundabout inland as far as the old Aqua Park. There was a huge scale model of the plan proudly displayed in the ayuntamiento. The urbanisation of white houses opposite the old Aqua Park were marketed as being marina-front properties in the future! They suffer terribly from damp because they were built on swamp land – they got their water, but not exactly a marina!
At last, progress is being announced to upgrade and completely improve Magaluf. Mallorca's image has been blighted by the image of the very bad actions that have occured in this Urbanisation.