Mock-up of the project: Calvia Town Hall presented today the remodelling project set for Magalluf's promenade.
The new Magalluf: Promenade project

Mock-up of the project: Calvia Town Hall presented today the remodelling project set for Magalluf's promenade. | MDB Digital

Ashlee CalizMagalluf17/05/2024 17:06
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Calvia Town Hall unveiled today plans for the upcoming renovation of the Magalluf promenade to the local business community. Initially, the renovation was projected to take 14 months. However, the town hall has announced a revised timeline anticipating the completion of the work within seven months, from October 2024 to May 2025.

This initial phase of the project, with an allocated budget of 3.9 million euros funded by European resources and the AETIB (Agency for Tourism Strategy of the Balearic Islands), will remodel a 650-meter stretch of the promenade.

The renovation project will span from Nikki Beach to the well-known square, where the famous Blackbeards Beach Bar and Ocean's Beach Club are located. The remodelling project includes upgrading the infrastructure and services of the promenade, such as lighting, sewage systems, rainwater management with a collection tank for irrigation, and drinking water networks. Additionally, new street furniture will be installed.

The project will involve the partial relocation of the existing palm trees and the planting of new palm trees to create small oasis areas, instead of the current aligned arrangement. Additionally, artificial dunes will be formed on the beach, with Mediterranean riverside shrubs planted on them to secure them firmly in place.

The Magalluf promenade will soon be renamed Gabriel Escarrer Juliá to honour the founder of Meliá Hotels International. This renaming acknowledges Escarrer Juliá's significant contributions to the region’s tourism and hospitality industry, reflecting his lasting impact on Magaluf’s development and recognition in the global travel community.

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The new Magalluf: Promenade project

The remodelling of the promenade starts at the corner of Nikki Beach and extends to the well-known Pirates Square. The promenade will undergo a complete rearrangement and beautification, with all its infrastructure and services being renewed. This includes updating the lighting, sewage system, rainwater collection with an irrigation tank, drinking water networks, irrigation network, and street furniture. Additionally, a network will be created to harness rainwater run-off for irrigation purposes. The project also entails the partial relocation of existing palm trees and the planting of new palm trees to form small oasis areas, replacing the current aligned arrangement. Artificial dunes will be placed on the beach's sand, and Mediterranean riverside shrubs will be planted on top of these dunes to stabilize them permanently. Furthermore, it is worth noting that the Magaluf promenade will soon be renamed to Gabriel Escarrer Juliá, in recognition of the founder of the Meliá Hotels International group. The initial two-year refurbishment plan has been reduced thanks to the commitment of the contractor, Amer & Sons, to just seven months, between October this year and May 2025.