In Mallorca on Friday it is possible that there will be a high of 39C. On mainland Spain 44C is possible in parts of Andalusia. Such values in high summer are not unusual. But the regularity with which there are heatwaves, which can be quite prolonged, mark a difference to how the weather was until only quite recently. Throughout the whole of the 1990s there was just one heatwave in Mallorca. Last summer there were three. The heatwave currently being experienced is the first this year, the summer having so far been characterised by lower temperatures than in recent years.
British and Americans least likely to return on holiday after experiencing heatwaves
Studies have pointed to the negative impact of extreme temperatures
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This may also help explain the increase in off-season tourism (amongst other reasons). Besides, consistently, American guests book between September and May, but British bookings are very rare at any time of year. So with respect to those two demographics, I'm not sure if hot summer weather makes all that much difference. Besides, it's been a bit cooler this year compared to last year.
Well if the photo is anything to go by, do we want them taking a dip in the fountains?