Based on the profitability indicator that Exceltur uses (RevPAR), six municipalities - three in Ibiza, three in Mallorca - are in Spain's top-ten most profitable tourist municipalities. Muro (Playa de Muro), Santanyi (Cala d'Or, Cala Figuera, Portopetro) and Calvia (Magaluf, Palmanova, Santa Ponsa and others) make the top ten; Alcudia, Palma and Sant Llorenç are in the top 20.
Hotel occupancy over the summer was good - around 90% - and the hotels were able to maintain this occupancy or even slightly increase it while at the same time charging higher prices.
In Exceltur's view, a transition to a "higher-category accommodation offer" has been the key to current performance. "A significant investment in product renewal" has had a direct impact on prices (and their upward trend) and also on jobs; a higher quality hotel offer means a greater demand for employees.
The report also considers the tourism protests. In this regard, it emphasises the "limited role" that the hotel sector has played in the increase in the supply of tourist accommodation and so therefore to the perception of saturation and overtourism. Instead, it places the focus on holiday rentals.
Exceltur blames the rentals sector for the saturation and the protests. "The overwhelming increase in supply and demand" of this tourist accommodation segment "has been the real trigger factor for episodes of citizen protest against tourism". This is due to the difficulties created in accessing affordable housing.
* The Exceltur alliance does include hotel groups. Its president is the CEO of Meliá Hotels International, Gabriel Escarrer. The membership is predominantly from the hotel sector, but certainly not exclusively. Here's a link: Nuestros Socios – Exceltur
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Lisa JuliaExactly, we had a rental next to our house for years and people rebooked year after year. We never had a single complaint. Just what so many are looking for and the hotel sector cannot provide. When legality came along because part of our rental connected to the main house - oh no cannot have that. I am sure many others were caught up in some ridiculous rule or other and had to either go illegal or quit like we did. Lots of excellent offers out of the window opened by jobsworths in Palma with nothing better to do that dream up new regulations. I understand the principle of regs, especially in apartment blocks where you can hear the bloke down the corridor sneeze but as usual Mallorca came to the game late and then went totally over the top.
Well, this "overwhelming increase in supply" of holiday lets must be all illegal, because they stopped issuing licences in 2018. Maybe a bit of enforcement would help? And the "overwhelming increase in demand" says something about what tourists are increasingly seeking. Especially in the low season. So let's ban them and keep those well behaved, high spending foreign families and affluent couples out, while attracting more cheap seeking party animals. Right then.
So the rich and often non Mallorcan hotel groups are making shed loads of money. They are raking it in!! But the anti tourist movement is all the fault of the small, legal and usually island/Mallorcan owned small business holiday rentals. That makes sense. Who believes this clap trap???
The hotel industry blaming others, just the same as Airbnb are blaming others. They just don't get it do they? Everybody pointing fingers at somebody else, trying to protect their own vested interests. To fix the issues driving the dissatisfaction of so many residents all parts of the tourism industry will need to make some changes and this will undoubtedly mean some pain for them all.
90% occupancy experienced by hotels in the Summer months. Wow! What on earth do they have to complain about?