The North American market will be the main focus of the Palma 365 Tourism Foundation in 2025, the town hall having confirmed a foundation budget of 1.5 million euros for next year.
Palma enhancing tourism promotion to the American market
There will be a communications agency in New York
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Charles Dalrymple-ChumleyPerhaps CDC , they are the very rich Americans, who come to buy property.
American market is peanuts in total amount of tourist in Majorca. We are speaking abiut some thousands when total is 17 000 000.That money should be spend gor example roads.
I'm sceptical about the USA being a potential tourism market and the powers that be in the Government's tourism arm jetting off to New York and spending budget on promotions there. Sceptical because I question Americans' motivation to visit Mallorca. They don't need the sea and sun because they have that much nearer to home on their own coast and close by in the Caribbean (Americans are more attracted to destinations where English is the first language). They don't need the shopping because they have a mall within fifteen minutes of wherever they live. They don't need the restaurants and bars since America is one big diner serving every kind of cuisine, including Spanish. So why would they fly long haul (9.5 hours NY - Palma) to visit Mallorca? I don't get it.