Mallorca heads to the Madrid tourism fair with record numbers but also great challenges
A recent report casts doubt on the sustainability of tourism demand
Fitur in Madrid is one of the three most important fairs for the Balearics. | Efe - Daniel González
The 45th Fitur tourism fair starts in Madrid on Wednesday. Where the Balearics are concerned, it is one of the three most important fairs along with Berlin and London; the Spanish tourism market is the third largest in the Balearics. For Spain as a whole, as with the Balearics specifically, the latest Fitur is being held against a background of record tourist numbers and record tourist spending. When the final figures are presented for 2024 in early February, it is anticipated that Spain will have attracted 94 million tourists, an increase of ten per cent. The expectation for the Balearics is more modest, a rise of five per cent to around 18.7 million.
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Why does the Balearic government continue to waste money on tourist promotion when we are already at saturation point??